Flash Back to the 80’s

Reebok and designers from Formavision, have teamed up to create a pop up (or flash) store to display classic Reebok styles from the 1980’s. But this isn’t your typical shoe shop—unlike any other boutique, the Flash Store is brightly colored and three dimensional.

Yup that’s right! It’s designed to trick your eyeballs as the distorted graphic patterns seemingly reach out and tap you on the shoulder.

The 3,000 square-foot shop features limited-edition sneakers and exclusive apparel collections including “Insta Pump”, “Bodega NYC”, and an array of t-shirt styles by Reebok and Rolland Berry. And to create a bit of urgency, Reebok will release a new limited edition sneaker each week available for that week only.

Surprisingly, the sneaks won’t set you back too far; the limited edition shoes start at $90.

So get there fast and check out the 411: Four weeks, One store, One month.

The Reebok flash store is located at 169 Bowery @ Delancey. Tuesday to Sunday, 11am to 7pm from Nov. 15 to Dec. 15.