Tim Gunn Raves About Tide

I swore I wouldn't become one of those women who are ultra picky and particular about certain things, but I must admit, I have a new crush and it entails something as minute as laundry!

A few days ago I attended the launch party for Tide and Downy Total Care at New York City's Empire Hotel Rooftop. While parlaying around, I ran into Tim Gunn. I chatted him up a bit and he absolutely RAVED about Tide. Not only did he say it was perfect for regular tops and bottoms, but also intimate apparel.

Remembering that I ran out of laundry detergent a few days before, I immediately grabbed some on my way home—especially after being immersed in all the hoopla by the industry’s number one man.

And I’m so glad I did.

The new Tide TotalCare helps maintain color and fight stains that even Oxi Clean can’t get out. And trust me, that speaks volumes. I even used it on a few of my extra white cotton shirts and it not only preserved the shape but also cleaned it thoroughly.

Totally gentle, totally genius.